We are passionate about new challenges, if you need to shape a new product, service or brand, we are at your disposal.

Avda. Irún nº 26
31194 Arre,
Navarra, Spain

If you have a project we are open to listen to new challenges.

VIDORRETA FUTURE DESIGN LAB

VIDORRETA FUTURE DESIGN LAB

© 2024 Vidorreta Future Design Lab. All rights reserved

We create brands, websites and packaging with soul, differential and high impact.

Graphic Design

01. Methodology

Graphic design services

Vidorreta Future Design Lab

Nuestro modelo de innovación

Research

+

Design

+

Identity

+

Art

+

Sensitivity

DISEÑO CENTRADO EN EL USUARIO

DISEÑO PARA LA FABRICACIÓN

DISEÑO COHERENTE CON EL CLIENTE

DISEÑO PARA LA CERTIFICACIÓN

02. Phases

Graphic design services

Vidorreta Future Design Lab

00. DEFINICIÓN

00. DEFINICIÓN

01. DISEÑO DE FUTUROS

02. CONCEPT

02. CONCEPT

03. DESARROLLO

04. TRANSFER

04. TRANSFER

05. LAUNCHING

00. DEFINICIÓN

Objectives:

  • Detailed pre-briefing analysis session.
  • Definition of Briefing and Counter-briefing.
  • Definition and signing of the Service Contract for the project.

01. DISEÑO DE FUTUROS

Objectives:

  • Briefing analysis.
  • Co-creation session:
    - Focus group with target stakeholders applying tools and methods of Design Thinking, User Centered Design, Service Design, to extract insights with up to 6 people.
    - Strategic vision of the brand.
  • Competition study:
    - Competition.
    - References within the sector.
  • Trend study:
    - Brand design trends.
    - Graphic style trends.
    - Graphic trends of UI environments.
  • Branding study:
    - Contrast of the proposals with legal advice on trademark registration.

02. CONCEPT

Objectives:

  • Brainstorming for conceptualization and development of ideas.
  • Advanced sketching of design proposals.
  • Conceptual exploration. Differential discourse of competence and coherent with the values of the organization.
  • Proposal of up to 3 differentiated concepts to choose with the client of logotype, isotype, imagotype and/or isologotype.
  • Mini video clips explaining each concept.
  • Creation of mockups and infographics necessary for understanding, contextualization, validation and selection of the final concept.
  • Study and selection of corporate colors.
  • Study and selection of corporate fonts.

03. DESARROLLO

Objectives:

  • Corporate identity manual
  • Explanation of the brand
  • Graphic construction.
  • Reserve areas.
  • Size variants. Minimum reduction and Favicon.
  • Shape variants (vertical, horizontal).
  • Variants according to claims.
  • Variants with other symbols.
  • Corporate colors.
  • Chromatic variants.
  • Corporate fonts.
  • Correct and incorrect uses.
  • Graphic resources and accompanying elements (icons, patterns, motifs, etc.).
  • Corporate applications.

04. TRANSFER

Objectives:

  • Preparation of the final technical documentation of the project for the homologation and certification process.
  • Preparation of technical project documentation, drawings and final files for industrial manufacturers.
  • Contact with laboratories, manufacturers and different target agents. Technical intermediation between the client and the different stakeholders.
  • Accompaniment and follow-up of the client for homologation and certification.
  • Detection of possible improvements and correction of parts. Retouching to optimize the model for manufacturing and compliance with applicable regulations.

05. LANZAMIENTO

Afinor

Ysium Medical

Canal Electricity

Conor WRC

Nexkin

Muma

Navarra in Europe

Plan de Empleo de Navarra

Vitio

The stone / Harria
(Iñaki Perurena)