00. DEFINICIÓN

00. DEFINICIÓN

01. DISEÑO DE FUTUROS

02. CONCEPT

02. CONCEPT

03. DESARROLLO

04. TRANSFER

04. TRANSFER

Objectives:

• Detailed pre-briefing analysis session.
• Definition of Briefing and Counter-briefing.
• Definition and signing of the Service Contract for the project.

Objectives:

• Briefing analysis.
• Co-creation session:
  - Focus group with target stakeholders applying tools and methods of Design Thinking, User Centered Design, Service Design, to extract insights with up to 6 people.
  - Strategic vision of the brand.
• Competition study:
  - Competition.
  - References within the sector.
• Trend study:
  - Brand design trends.
  - Graphic style trends.
  - Graphic trends of UI environments.
• Branding study:
  - Contrast of the proposals with legal advice on trademark registration.

Objectives:

• Brainstorming for conceptualization and development of ideas.
• Advanced sketching of design proposals.
• Conceptual exploration. Differential discourse of competence and coherent with the values of the organization.
• Proposal of up to 3 differentiated concepts to choose with the client of logotype, isotype, imagotype and/or isologotype.
• Mini video clips explaining each concept.
• Creation of mockups and infographics necessary for understanding, contextualization, validation and selection of the final concept.
• Study and selection of corporate colors.
• Study and selection of corporate fonts.

Objectives:

• Corporate identity manual
• Explanation of the brand
• Graphic construction.
• Reserve areas.
• Size variants. Minimum reduction and Favicon.
• Shape variants (vertical, horizontal).
• Variants according to claims.
• Variants with other symbols.
• Corporate colors.
• Chromatic variants.
• Corporate fonts.
• Correct and incorrect uses.
• Graphic resources and accompanying elements (icons, patterns, motifs, etc.).
• Corporate applications.

Objectives:

• Preparation of the final technical documentation of the project for the homologation and certification process.
• Preparation of technical project documentation, drawings and final files for industrial manufacturers.
• Contact with laboratories, manufacturers and different target agents. Technical intermediation between the client and the different stakeholders.
• Accompaniment and follow-up of the client for homologation and certification.
• Detection of possible improvements and correction of parts. Retouching to optimize the model for manufacturing and compliance with applicable regulations.