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If you have a project we are open to listen to new challenges.

VIDORRETA FUTURE DESIGN LAB

VIDORRETA FUTURE DESIGN LAB

© 2024 Vidorreta Future Design Lab. All rights reserved

KingCut

KingCut

Knife and scissors sharpening machine

Sharpened of the north S.L.
www.afinor.eu

2017
Horeca

Product design

Kingcut's innovation is a commitment by the customer to launch a new range of products ready to revolutionize the sharpening sector through a system of borazon-coated grinding wheels that achieves professional sharpening on all types of knives and scissors in the Dual M version and only scissors in the Single M version.

AFINOR is a company with extensive experience in the field of sharpening and distribution of elements for the hospitality industry and food processing. With this project the company takes the leap to the manufacture of its own product, betting on innovation and design as channels of differentiation and technological improvement to ensure success in the market. We also worked on the corporate identity created for the project.

From the studio we collaborate with the client co-creating together in the development of a new differential product.

KINGCUT-Innovation-design

New trends were investigated to create a product language that would provide unique and disruptive values that seek to exploit a market niche different from the rest of conventional sharpening machines.

KINGCUT-Innovation-design

We worked on the guarantee and feasibility of its serial industrialization with an innovative use of plastics, achieving a more aesthetic and lighter shape compared to other rough metal sharpeners.

KINGCUT-Innovation-design

Achievements

Innova Foodtech Fair Award.

Suffa innovationspreise 2017

Ideas for fleischbranche