KingCut
KingCut
Knife and scissors sharpening machine
Sharpened of the north S.L.
www.afinor.eu
2017
Horeca
Product design
Kingcut's innovation is a commitment by the customer to launch a new range of products ready to revolutionize the sharpening sector through a system of borazon-coated grinding wheels that achieves professional sharpening on all types of knives and scissors in the Dual M version and only scissors in the Single M version.
AFINOR is a company with extensive experience in the field of sharpening and distribution of elements for the hospitality industry and food processing. With this project the company takes the leap to the manufacture of its own product, betting on innovation and design as channels of differentiation and technological improvement to ensure success in the market. We also worked on the corporate identity created for the project.
From the studio we collaborate with the client co-creating together in the development of a new differential product.
New trends were investigated to create a product language that would provide unique and disruptive values that seek to exploit a market niche different from the rest of conventional sharpening machines.
We worked on the guarantee and feasibility of its serial industrialization with an innovative use of plastics, achieving a more aesthetic and lighter shape compared to other rough metal sharpeners.
