We are passionate about new challenges, if you need to shape a new product, service or brand, we are at your disposal.

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If you have a project we are open to listen to new challenges.

VIDORRETA FUTURE DESIGN LAB

VIDORRETA FUTURE DESIGN LAB

© 2024 Vidorreta Future Design Lab. All rights reserved

KingCut

KingCut

Knife and scissors sharpening machine

Sharpened of the north S.L.
www.afinor.eu

2017
Horeca

Brand Design
Packaging Design

Kingcut's innovation is a commitment by the customer to launch a new range of products ready to revolutionize the sharpening sector through a system of borazon-coated grinding wheels that achieves professional sharpening on all types of knives and scissors in the Dual M version and only scissors in the Single M version.

AFINOR is a company with extensive experience in the field of sharpening and distribution of elements for the hospitality industry and food processing. With this project the company takes the leap to the manufacture of its own product, betting on innovation and design as channels of differentiation and technological improvement to ensure success in the market. We also worked on the corporate identity created for the project.

KingCut-Corporate Design

Naming obtenido de información filtrada en la primera fase de cocreación del proceso donde resaltó el ambicioso objetivo de colocar a la empresa en un rango líderdel sector.

KingCut-Corporate Design

A dry stick typeface has been used to represent solid shapes without ornamentation.