CEN
CEN
Business Confederation
Navarra
Navarre Business Confederation
www.cen.es
2020
Corporate
Brand Design
Editorial Design
Packaging Design
The Confederación Empresarial Navarra (CEN) represents and defends the interests of businessmen, valuing their contribution to society. In addition, it is the most representative business organization in the region, which makes it an accredited interlocutor before the institutions.
This new logo design for the CEN is an evolved graphic proposal over the previous version, giving it a new touch that seeks to rejuvenate the corporate image of the confederation.
The new design lines provide dynamism, flexibility and a more modern vision, in line with the new strategies adopted by the confederation to adapt to new challenges.
The letters of the logo have been drawn combining basic shapes that seek to reflect closeness through its simplicity and curved shapes. Combined with the professionalism transmitted by its straight structure and clean cuts.
The color palette shows the vitality of the brand through the contrast of colors. This, added to the versatility of the logo, which has a vertical version to adapt to any support and situation, reflects the new ideas and evolution of the entity.
