Afinor
Afinor
Distributor of
cutlery and sharpeners
Sharpened of the north S.L.
www.afinor.eu
2020
Horeca
Brand design
Editorial design
After 20 years of experience in the world of sharpening, providing simple solutions to cutting problems, Afinor decided to change its brand image and communication to create a new brand positioning that represents the company's values and the direction in which it is moving.
Despite being an umbrella brand that encompasses different companies that manufacture products related to cutting and sharpening, Afinor is the commercial face that distributes cutlery machinery and tools to large supermarkets and small stores.
The redesign manages to create a brand with personality, oriented towards the closeness and warmth of its personalized service. It is coherent with the sector in which it works and reflects the brand's values in a visual language with which its customers, restaurants and supermarkets, feel comfortable.