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VIDORRETA FUTURE DESIGN LAB

VIDORRETA FUTURE DESIGN LAB

© 2024 Vidorreta Future Design Lab. All rights reserved

Afinor

Afinor

Distributor of
cutlery and sharpeners

Sharpened of the north S.L.
www.afinor.eu

2020
Horeca

Brand design
Editorial design

After 20 years of experience in the world of sharpening, providing simple solutions to cutting problems, Afinor decided to change its brand image and communication to create a new brand positioning that represents the company's values and the direction in which it is moving.

Despite being an umbrella brand that encompasses different companies that manufacture products related to cutting and sharpening, Afinor is the commercial face that distributes cutlery machinery and tools to large supermarkets and small stores.

Afinor Brand redesign
Afinor Brand redesign

The redesign manages to create a brand with personality, oriented towards the closeness and warmth of its personalized service. It is coherent with the sector in which it works and reflects the brand's values in a visual language with which its customers, restaurants and supermarkets, feel comfortable.

Afinor Brand redesign

Se ha planteado el diseño de una línea de iconos que permitan agrupar e identificar de forma rápida los distintos productos y sus usos.

Afinor Brand redesign
Afinor Brand redesign